ABOUT 345 CREATIVE

WE KNOW THE TRADES. WE KNOW THE TRADECRAFT

Good advertising takes craftsmanship. So does building a great business. We happen to know a thing or two about both.

SO WHY 345?

In construction, the 3-4-5 rule is a simple, time-tested method for establishing a perfectly square corner.

Three feet on one side. Four feet on the other. Five feet across.

When the measurements line up, you know you're starting with a solid foundation. We think great advertising works the same way. It starts with getting the fundamentals right: understanding the business, finding the right idea, and executing it with precision. That's how you build something that lasts.

That's how you Square Up Your Brand.

BUILT FOR THE PEOPLE WHO BUILD THINGS

There's no shortage of advertising agencies out there.

Plenty of them can make a slick video, design a logo, or put together a social media campaign. But how many have spent more than two decades working alongside the very people they're trying to advertise for?

At 345 Creative, we don't just work with the skilled trades. We come from them.

For more than 22 years, we've worked in and around home services, construction, and the skilled trades. We know the difference between a plumber and a pipefitter. We know why a technician might roll their eyes when someone asks them to say something scripted on camera. And we know that the best stories often happen when nobody thinks they're being filmed. We understand the people, the work, and the businesses behind it all. And we think those businesses deserve better advertising.

A DIFFERENT KIND OF CREATIVE SHOP

345 Creative was built on a simple idea:

The people who do the hardest work shouldn't have the hardest time getting noticed.

We're a boutique advertising and production company specializing in memorable brand advertising, commercial filmmaking, content creation, brand development, and media buying for the skilled trades.We're not interested in making more forgettable ads promising the same discounts, the same guarantees, and the same exceptional customer service as everybody else.We want to make advertising that actually means something. The kind that makes people laugh. The kind that makes them feel something. The kind they remember months later when the furnace stops working or the basement starts flooding. Because great advertising doesn't just convince people to buy today. It makes sure they remember who to call tomorrow.

AWARD-WINNING IDEAS - WORKING-CLASS ROOTS

Our founder's creative approach has been shaped by years of working with home service businesses, learning from some of the industry's most respected advertising minds, and developing campaigns that balance creative imagination with practical business results. Through work with Wizard of Ads, we've studied the principles behind building memorable brands and reaching customers long before they're ready to buy.

In 2024, our founder earned two Telly Awards as producer and director for broadcast television advertising created for a Central Ohio HVAC company. In 2025, he received an Emmy nomination for Technical Achievement as producer and director of a 12-commercial television campaign for a Central Ohio plumbing company. The remarkable part? All 12 commercials were filmed in a single day. That wasn't the result of cutting corners. It was the result of careful planning, creative problem-solving, and knowing how to get the most out of every production dollar.

We believe a great idea should never be held hostage by a big budget. And we believe the quality of the work matters a whole lot more than the size of the crew.

WE THINK LIKE CREATIVES AND BUSINESS OWNERS

Making something beautiful is one thing. Making something that helps grow a business is another.

Our experience includes leading marketing for private equity-backed home service companies, managing advertising investments, building brands, and evaluating campaign performance across multiple markets. We've sat in the meetings where marketing budgets are scrutinized, revenue goals are debated, and every dollar needs to make sense. We understand the pressure of growing a business because we've been responsible for helping businesses grow. That perspective shapes everything we create.

We don't believe brand building and business performance are opposing ideas. We believe the best advertising does both.

SMALL SHOP - BIG IMAGINATION

We're intentionally different from the traditional agency model. No unnecessary layers of account managers. No bloated production crews. No complicated process designed to make simple things expensive. Just smart strategy, great writing, exceptional production, and a network of talented people who know how to get things done. We move quickly. We work efficiently. And we treat every budget like it's our own. Whether we're writing a television commercial, filming a technician in a crawl space, developing a brand identity, or negotiating media placement, the goal stays the same:

Make something remarkable. Make it memorable. Make it count.

GOOD WORK DESERVES GREAT ADVERTISING

You've spent years building your business, perfecting your craft, and earning the trust of your customers.

Let's make sure people remember it.

LET'S TALK SHOP

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